Do you struggle with anxiety, but still need a lil sumpin’ sumpin’ to get through the day?
If coffee sends your nervous system into overdrive but giving up caffeine altogether sounds like a cruel joke… we may have found the perfect thing for ya: matcha. 💚
You’ve probably spotted it on your insta feed and local cafés. That vibrant green powder is seriously hot right now - but what’s all the fuss about? Why is everyone suddenly obsessed with it? And should you be jumping on the matcha train?
We’re about to matcha-make you with the best lookin’, tastiest, healthiest tea in town. 😉
🍵What is Matcha?
Matcha is a finely ground powder made from specially grown and processed green tea leaves. Unlike regular green tea (where you steep the leaves and toss ‘em), matcha gives you the whole leaf, which means you're getting all the goodness.
And it’s not new - matcha is ancient, originating from Japan where it was (and still is) used in traditional tea ceremonies designed to promote mindfulness, calm, and a deep sense of presence.
💚 Why Matcha is Basically a Hug in a Mug
Okay, here’s where things get really interesting. Matcha doesn’t just taste good and look great in a latte glass. It’s also insanely good for you. Here’s why we should all be having it every day:
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Gives You Energy… Without the Crash: Thanks to L-theanine (a naturally calming amino acid), matcha delivers a smoother, longer-lasting energy boost than coffee. No jitters. No 3pm crash. Just good feels all-day-long.
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High in Antioxidants: Matcha is loaded with a specific type of antioxidant called catechins, which help fight free radicals (aka the bad guys that speed up aging and illness) and may significantly lower your cancer risk.
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Supports Mental Clarity and Calm: L-theanine also helps you stay focused and calm. Like a monk with a to-do list.
- Boosts Metabolism & Detoxifies: Matcha may help gently support your metabolism and give your liver a little TLC, too.
🥄 How to Use Matcha
Matcha is super versatile:
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Whack it in smoothies or smoothie bowls for a green energy boost
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Make matcha bliss balls
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Mix it into oats or chia pudding
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Bake it into cookies, cakes or even pancakes
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Whisk it into iced matcha lemonade for a zingy twist
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Stir into coconut yoghurt with berries and granola
Or hey, go the ol’ fashioned way - whisk it with some hot water and pour over your milk of choice.
✨ Matchica - Your New Morning Ritual
We’re so excited to now stock Matchica’s Organic Ceremonial Grade Matcha – not just because it’s high-quality and beautifully smooth (which it is), but because of the heart behind the brand.
Matchica was founded by Olivia – someone who knows firsthand how important little daily rituals can be. After struggling with anxiety, Olivia began making intentional changes to support her well-being. One of those was switching from coffee to matcha in her final year of school. That “little switch” turned into a daily grounding moment that changed her life – and eventually sparked the creation of Matchica.
Her goal? To help others slow down, tune in, and feel better – one cup at a time. She’s also the daughter of Georgie from Giddy Citizen… creativity and wellness clearly runs in the fam!
🍓 Sip on This: Strawberry Matcha Soda from Giddy Citizen
Speaking of Giddy Citizen - if you're not quite ready to whisk your own matcha latte at home, or just want something a bit fizzy and fun, you HAVE to try their Strawberry Matcha Soda. It’s the perfect refreshing intro to matcha with a gentle lift, fruity twist and no added sugar. Ideal for hot days, sleepy afternoons, or that post-school-run pick-me-up.
Check out more of Giddy Citizen's Kefir, Kraut and Soda range here.
You Can’t Matcha This 👌
Matcha is trending for a reason… It’s a beautiful, grounding, and healthy ritual with deep roots and even deeper wellness benefits. And with brands like Matchica bringing such love and care to the process, it’s never been easier to bring a little moment of calm to your chaotic day.
Grab your Matchica matcha powder, sip slow, and maybe try a Giddy Citizen strawberry soda while you’re at it. We promise – this is a good thing to get hooked on. 💚
